Based in The Netherlands, the European Forum on Armed Drones (EFAD) is a civil society network organisation working to promote human rights, respect for the rule of law, disarmament, and conflict prevention. Prior to their official launch I designed EFAD’s visual identity, which consists of the following: logotypes, marques, colour palette, typefaces, and a set of icon illustrations. Additionally, a comprehensive identity guidelines document was created for the organisation, it gives a breakdown of the visual identity assets and how best to implement them across all aspects of their communication channels.
EFAD was formed to challenge the growing use of armed drones, and to address concerns regarding their deployment and proliferation. In particular, the danger they pose to global peace, security, and international law. The organisation operates through engaging with governments and European institutions, by promoting political and public debate, and seeking transparency and accountability. These factors were integral in how EFAD are represented in their visual identity.
The above logotype consists of the EFAD acronym, each letter has been drawn individually, the ‘A’ glyph has been purposefully created to resemble a drone combat air vehicle, the surrounding circular dots form a hemicycle that symbolises a forum. A hemicycle is a semi-circular room or chamber, usually designed for parliaments, its purpose is to encourage debate and pass consensus.
The hemicycle is divided into five equal sections, each of which represent EFAD’s ‘Call to Action’ points, which are: Articulate Clear Policies, Prevent Complicity, Ensure Transparency, Establish Accountability, and Control Proliferation. These points serve as the organisation’s main objectives. A series of accompanying icon illustrations were created to emphasise each of the ‘Call to Action’ statements.
A marque symbol was created using the armed drone ‘A’ and hemicycle, which the organisation use as a ‘stand-alone’ item as part of their visual identity. The symbol also acts as a visual metaphor for vigilance, the hemicycle forum emcompasses the armed drone ‘A’, watching and holding account for any wrongdoing.
outcomes ·Animation, Illustration, Logo Design, Typography, Visual Identity / Branding