Commissioned by Greenpeace shortly after the result of the UK European Referendum in 2016, Laws of Nature addresses the EU environmental laws and regulations that are under threat from unscrupulous politicians and corporations as a consequence of the outcome.
The main focus, and challenge, was to create illustrations for six key environmental laws which call on the UK Government to uphold, each had to be visually consistent to work as a set. I devised simple oval and wave motifs, that interlocked to form a pattern (akin to patterns found in nature). The oval motif represents animals (crabs), fish, leaves, and seeds; the wave motif represents water, clean air, and pollution (and the French flag). The oval motif also symbolises the human eye as sign of public vigilance. The illustrations were developed into animations which gave a new level of engagement and appeal.
The tone of the project needed to feel inclusive for all age groups and evoke ‘the gentle power of nature’, a key phrase used throughout discussions with Greenpeace during the assignment. Regardless of who voted for leave or remain, the objective was to raise awareness of the issues at stake and welcome support from all perspectives. We were careful not to use divisive terminology, or use ‘fear-mongering’ visuals that could be perceived that way too.
As the project progressed there was scope to develop the concept further. I created storyboard illustrations with the intention to animate them from the outset. Using just a limited selection of colours from the already existing palette, and two of the oval shaped assets — leaves and eyes.
We felt it important to represent the urgency of the situation and the threats to EU regulations, again without being divisive in tone. An additional set of eyes were introduced, this time wearing an ominous mask to symbolise the scheming self-interest of politicians. The below animations served as a ‘call to action’, encouraging the public to join the campaign.
outcomes ·Animation, Concept Development, Illustration