Design for the campaign group, Bring Back British Rail, who are a collective voice for disgruntled rail passengers. The group lobbies for the UK’s rail services to be re-nationalised, especially in light of the regular above inflation increases to rail fares, the huge profits that private companies have made (and continue to make), and the lack of reliability and punctuality of our national rail services.
Following a successful funding application, they commissioned the design of a set of placards, a large scale banner, and a website. Additionally, a series of identity assets were created for the campaign, building on the group’s already existing logo — a ‘reversed’ version of British Rail’s iconic ‘double arrow’ symbol.
The website encouraged the public to get involved with the campaign, by adding their names to an e-petition form included with the design, together with the option to leave a comment. A selection of those comments were displayed, as a way of gathering momentum to the collective concerns. A live counter was included on the header, which kept track of how many people had signed and joined the cause.
bbbr double arrow
The BBBR double arrow (designed by Fraser Muggeridge studio) was redrawn to match the exact, but reversed, measurements of Gerry Barney’s (Design Research Unit) original design for British Rail. Referencing a diagram from the Design Research Unit, 1942–72 monograph (written by Michelle Cotton) as a guide. The freshly vectorised version of the BBBR double arrow was used on the project, and then given to the group to use on future campaign materials and merchandise — badges, stickers, t-shirts etc.
bbbr issue stamps
A custom BBBR issue stamp was created for each outcome of the project; placards, banner, and website pages. The design is a nod to the original British Rail ‘inventory’ stamp displayed on all of their comprehensive visual identity assets. As referenced in the pages of the classic British Rail guidelines manual, which often included an item nº and a date of issue.
outcomes ·Art Direction, Campaign Design, Web Design
Web Development – Omid Kashan
Designed at Ultimate Holding Company